Congratulations to Indianapolis-based ExactTarget Inc. (ET) on the company’s successful initial public offering on the New York Stock Exchange: its shares rose 32% by market close of its trading debut on Thursday, March 22.
ExactTarget develops and provides permission-based marketing software enabling businesses to interactively market to their customers on-demand via email, mobile, Internet, and social media platforms while considering personalized customer preferences. Microsoft, Groupon, and CareerBuilder are among ExactTarget’s 4,700 business customers.
The company maintains offices across the globe, but remains true to its strong Indiana roots: CEO Scott Dorsey earned his marketing degree from IU’s Kelley School of Business in Bloomington and the company is proud to play a leading role representing Indianapolis’ growing technology sector from its Monument Circle headquarters.
ExactTarget’s continued growth and success greatly benefits Indiana by creating new high-quality jobs, bringing greater focus to the vibrant Indianapolis IT community, and opening new doors for vital capital resources. The company’s successful IPO signifies a major win for Indiana on multiple levels.
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